Private Label vs OEM: What’s Best for Your Game Table Brand?
In today’s increasingly competitive leisure and recreation market, brands are actively seeking ways to stand out. Whether you’re a sports retailer, chain store, distributor, or e-commerce operator, one question often arises when it comes to launching or expanding your game table product line:
Should I choose a Private Label model or go with full OEM (Original Equipment Manufacturing)?
Both options come with distinct benefits and considerations. In this guide, we’ll break down the key differences, explain how each model works, and show how globalsail.cn supports B2B buyers around the world in developing successful branded products.
Understanding Private Label in the Game Table Industry
Private Label refers to purchasing a ready-made game table and applying your own branding—like your logo, packaging, and minor design tweaks.
You’re not reinventing the product but rather customizing its presentation to align with your brand.
Why B2B buyers choose private label:
✅ Fast time to market
✅ Lower investment risk
✅ Access to proven designs
✅ Lower MOQ requirements
Private label is ideal for:
Online sellers (Amazon, Shopee, Lazada)
Supermarkets or chain retailers
Entry-level brands or seasonal campaigns
Corporate gift programs or promotional needs
At globalsail.cn, we offer dozens of ready-to-brand foosball, air hockey, and pool tables, available with custom packaging, logo application, and co-branded accessories.
OEM: Tailoring Game Tables from Concept to Completion
OEM (Original Equipment Manufacturing) involves designing or adapting a game table specifically for your brand. The product is manufactured according to your own concept, design, or specifications.
OEM projects typically involve:
🛠️ Custom frame materials, sizes, or configurations
🎯 Special functions like foldability or multi-game features
🧱 Branding embedded into the design, not just the surface
📦 Fully branded packaging, accessories, and manuals
OEM is a longer-term strategy. It allows greater product control and differentiation but also requires more development time, capital, and collaboration.
Best for:
Established brands seeking unique models
Distributors with specific market positioning
Educational & hospitality projects
National sports chains and private labels scaling up
Side-by-Side Comparison: Private Label vs OEM
| Feature | Private Label | OEM Manufacturing |
|---|---|---|
| Product Design | Factory’s existing model | Custom structure & design |
| Branding Scope | Logo, box, accessories | Full control over all elements |
| Time to Market | 1–2 months | 3–5 months (including sampling) |
| Investment Level | Low to moderate | Higher (includes R&D, tooling) |
| MOQ | From 80 units | Typically 100–300 units |
| Customization Flexibility | Limited (appearance only) | High (functionality + structure) |
| Suitable For | Online brands, supermarket deals | National distributors, sports brands |
How to Decide Which One is Right for You
Ask yourself the following before choosing:
🧠 Are you launching quickly or building a brand long-term?
💰 Is your budget aligned with R&D and sampling?
🧩 Do you need unique product features to differentiate your offering?
🎨 Do you already have a brand guideline or just starting out?
For many clients, the best strategy is to start with private label, test the waters, and evolve into OEM as their brand scales. This hybrid approach minimizes risk while opening doors to innovation.
How globalsail.cn Supports Both Private Label & OEM Buyers
At globalsail.cn, we’ve worked with over 100 B2B clients across Europe, the Middle East, Southeast Asia, and North America—each with unique needs.
We provide:
🔄 Flexible MOQ plans for both models
🎁 Full-service packaging & branding development
🧪 Sample production with fast turnaround
🧱 Design consultation and CAD support for OEM
📦 Global export support including compliance, palletization, and documentation
Whether you’re looking to buy custom foosball tables, launch a new OEM table tennis line, or scale a private-label pool table collection, our factory and export team are here to help.
Real-World Example: A Hybrid Brand Approach
A distributor in Spain approached us for two different lines:
Private Label Air Hockey Tables: Their entry-level SKU for supermarkets.
OEM Multi-Game Table: A 3-in-1 convertible game table with patented locking legs and a walnut wood frame—exclusively for their showroom and website.
Both product lines were launched within 90 days of each other and now account for 60% of their monthly sales volume.
FAQs – Common Questions from New Buyers
What if I’m not ready for OEM yet?
Start with private label. You can grow into OEM as your brand matures.
Do I need a design team to do OEM?
Not necessarily. Our engineers and designers can guide you based on your ideas or market requirements.
What’s the MOQ for OEM game tables?
Typically 100–300 units depending on model complexity. We’ll confirm after reviewing your request.
Can you support my Amazon FBA business?
Yes. We offer drop-tested packaging and barcode integration for e-commerce clients.
How long does private label production take?
Usually 25–30 days after confirmation of packaging and logo files.
Conclusion: Choose a Growth Path, Not Just a Product
There’s no universal answer—but there is a strategy that fits your stage. Whether you’re testing the market with a simple branded product or building a unique flagship game table, choosing between Private Label and OEM will define your positioning.
With globalsail.cn as your manufacturing partner, you’ll have the flexibility, control, and support to go from idea to execution with confidence.
📩 Looking to launch or scale your game table brand? Contact our team at globalsail.cn today.